The mission of Rady Children's Hospital Auxiliary (RCHA) is: "to work in partnership with Rady Children's Hospital-San Diego and to support its mission through: advocating for the health and well-being of children, increasing community awareness of Rady Children's Hospital, and fundraising."
The La Playa Unit, one of RCHA's twenty-one volunteer units in San Diego County, dates from the Hospital's founding in 1953. It represents primarily the Point Loma area and sets as its goal each year to raise $500,000 or more for the programs of the Hospital's Peckham Center for Cancer and Blood Disorders. Historically, the La Playa Unit's fund raising efficiency ratio has been approximately 90%, meaning that 90 cents of every dollar contributed goes directly into cancer care programs. The remaining 10% represents event expenses. Our staff are all volunteers - no salaries, fees or commissions are paid.
The La Playa Unit's primary fund raising event, the Celebration of Champions®, is held each year in May. The event began in 1996 and is now in its fifteenth year. The event's title, Celebration of Champions®, was registered in 1997 as a service mark with the U.S. Patent & Trademark Office.
RCHA is a volunteer arm and legally part of Rady Children's Hospital - San Diego. Its full legal title is "Rady Children's Hospital - San Diego, doing business as (or DBA) Rady Children's Hospital Auxiliary."
Rady Children's Hospital, and thus its Auxiliary, are qualified as tax-exempt organizations under section 501(c)(3) of the Internal Revenue Code. Under its original corporate name of Childrens Hospital and Health Center, the Hospital holds a tax-exemption certificate from the Internal Revenue Service. Its employer Identification Number is 95-3545901.